No Brainer 

No Brainer, tackles the crucial topic of decision-making in life. We face numerous decisions every day, some made without even realizing it. Then there are the more significant ones that profoundly impact the course of our lives. Often, the hardest part is when we must make a decision, as doubts and fear of consequences lead to endless deliberation. In such moments, the easiest thing to do is to decide (anyway) and stop overthinking. The collection draws inspiration from these intricate processes that shape our inner world and the brain – the "engine" of our body, enabling our capabilities. The visual language of the collection is inspired by the work of Dr. Greg Dunn, whose understanding of neuroscience creates artworks celebrating the complexity of our thoughts and brain functions, encouraging us to appreciate how wonderful and miraculous they truly are.

No Brainer collection isn't just aesthetically refined but also environmentally conscious as it is made from 100% natural biomaterial from algeas. With this collection Vivre sets new standards for sustainable fashion and prompts us to reflect on the current situation in the fashion industry. Vivre advocates for a decision towards sustainable fashion based on biomaterials, a choice that, at least for the brand, is entirely obvious – a no-brainer.